Meet the Alumni

How do large international tech companies ensure they remain market-oriented? This question is central to the docoral research of Myeong-Je Cho, who defended his thesis on April 7. He focuses on companies with multiple subsidiaries. The main conclusion? Room for both discovery and execution is essential.

Real learning during an MBA happens through integration and exchange.

A new cohort of Impact MBA students begins their MBA journey at Nyenrode.

Working toward complex societal challenges with a future-oriented mindset, guided by participation as a leading principle—this has been one of the key drivers in the work of Professor of Strategy and Transformation Management Annemieke Roobeek. On March 27, she will deliver her valedictory lecture: the third part of a trilogy on democracy, this time focusing on the power of imagination.

Nyenrode Business University has appointed Prof. Dr. Michael Erkens as Rector Magnificus, effective April 1. With the arrival of Erkens, the University Board is once again complete and now consists of Micky Adriaansens (Chair of the University Board), Jolanda Lamse-Minderhoud (CFO), and Erkens.

Geopolitical tensions, crumbling alliances, and the politicization of business are forcing executives and board members to rethink good corporate governance. Professor Jeroen Veldman makes the case for a Europe First strategy as a robust framework for the boardroom.

Impact MBA students dive into the dynamic emerging market Vietnam.

AI is changing marketing faster than any channel or trend ever has. That makes strategic clarity more important than ever. Technology can do a lot, but you as the marketer are the only one who decides the why and the what for.