Expertise center


Our mission

Nyenrode's Strategy Center aims to provide future leaders and managers with strategic knowledge and knowhow, so they can be of added value to their organization.

In the center we work closely with the business community. We focus on tech-driven academic education and research, allowing our students to gain strategic insights and the ability to set up optimum business architectures and strategies, using their leadership skills.

Our activities

Professors from within our faculty support PhD students and their research projects – individually and with accountability to the dean. We also develop and execute a number of programs, the most important being:

  • The Nyenrode Supervisory Board Cycle – NCD
  • The New Board Program
  • Foundations of Corporate Governance
  • Corporate Governance for Top Leaders' Secretaries
  • Strategic Leadership Program
  • Your Leadership Development Program – YMP

Additionally, we participate in all Nyenrode's Master Programs:

  • International Master of Business Administration
  • Part-time Master of Business Administration
  • Public Sector Master of Business Administration
  • NyVu Executive Master of Business Administration
  • Full-time Master of Science in Management
  • Part-time Master of Science in Management

Our research

Most of Nyenrode's Strategy Center's publications and research revolve around at international affairs, and we do not apply standard research methods. This forces our researchers to consistently and continuously defend their methods.


The themes we conducts research around are:

  • Strategical learning
  • Knowledge-based network organizations
  • New ways of working
  • Innovation and new business development
  • Using the corporate dialogue to manage strategic outlining


Our research is focused on the EU and Asia. Some of the topics on which we have participated are:

  • Strategies for growth
  • Spin-outs
  • Performance effects of various forms of internationalization
  • Vertical and horizontal synergies
  • Effects of EU competition policies

Faculty members

Prof. dr. Hans Bakker (emeritus)

  • Organizational Development
  • Transformation Management
  • Mergers and Acquisitions
  • Strategy and Collaboration

Jeroen Brinkhuis MBA

  • Strategic Leadership
  • Strategy Process
  • Organizational Culture & Strategy

Drs. Richard Janssen

  • Entrepreneurship
  • Innovation Management
  • Dynamics of Strategy
  • Strategy

Prof. dr. Annemieke Roobeek

  • Transformation Management
  • Strategy

Dr. Jeroen van der Velden (Co-Director)

  • Organizational Development
  • Transformation Management
  • Information Management
  • Strategic Management

Prof. dr. Bob de Wit

  • Leadership
  • Strategy