This module provides both a framework for understanding the many forces that influence behavior in organizations and ways of managing and influencing individual and group behavior in organizations. The objective of the module is to become aware of yourself in context.
Through the range of advanced strategic marketing (e-commerce, segmentation, omni-channel, social media) and actual business cases (big data, privacy, migration from offline to online, integrating online and offline) participants will discuss how marketing and technology can strengthen each other.
The MBA module Strategy and Business Transformation provides you with the latest insights in strategy formulation & implementation and teaches you strategies to anchor your business in a dynamic market.
Our module Sustainability and Systemic Change focuses on new business opportunities to create sustainable value within your organization.
Part of the Modular Executive MBA in Business & Sustainable Transitions.