Sports Leadership Program

Sports Leadership Program

Our Sports Leadership Program introduces you to a new and innovative way of thinking, combined with a scientific approach to leadership in sports. Your personal development and cooperation with other disciplines in sports are central to this program.

The program provides an in-depth insight in the dynamic world of Sports Management. Based on a holistic and leadership-focused approach, we analyze the 'sports ecosystem' as well as core values like integrity, credibility and sustainability. We bring together passionate leaders from the world of sports to sustainably improve it through innovation.

The core question this program is built on is: how can we help you to have a long-lasting impact in the world of sports?

We help you find your natural qualities and driving forces, and show you how to use these as a source of growth. The Sports Leadership Program will force you out of your comfort zone, making you discover new insights and qualities within yourself that will help you become a better and more inspiring leader.

  • Inspiring keynote speakers and fellow participants
  • Insight in leadership in the sports ecosystem
  • Enlarge your network in the world of sports

In short

  • Breukelen
  • 11 March 2018
  • 1 year (7 modules)
  • 585 hours total
  • at Nyenrode and abroad
  • English
  • € 18,500



Who are your lecturers?

Whatever it is you want to learn – with us, you will learn from experts. During the Sports Leadership Program, you will hear inspiring speakers talk about their vision and their experiences with the most important principles and insights in this field.

The professors, guest teachers and guest speakers for this program are among others:*

Nyenrode Speakers:
  • Dr. Bas Kodden
  • Prof. Dr. Ir. André Nijhof
  • Prof. Dr. Henry Robben
  • Prof. Dr. Dennis Vink
  • Dr. Ir. Henk Kievit
  • Prof. Dr. Miša Džoljić
  • Prof. Dr. Robert Jan Blomme
Guest speakers:

Edwin Goedhart, Iwan Spekenbrink, Heleen Crielaard, Geert Savelsbergh, Jaap Stalenbrug, Jos de Koning, Mark de Klerk, Wibe Veenbaas, Toon Gerbrands, Thomas Tichelman, Thijs Otto van Es, Morten Hjort, Maarten Hoelen, Michiel van Dijk, Arne Mosselman, Thijs Sleegers, Paul van As, Peter Sprenger, Michiel Vervoort, Steven Vos, Maurits Hendriks, Jean-Paul Rison, Henk Markering, Mart de Kruif

*Subject to change



What will you do?

In the Sports Leadership Program, our teachers present challenging dialogue, dynamic experiments, team play, inspiring guest speakers and provocative discussions on actual cases. We believe in small classroom environments with ample opportunity for personalized feedback. Moreover, our teaching philosophy is 'Learning by Doing'.

The program lasts a year and consists of seven modules, taking place at Nyenrode as well as external locations such as the University of Oregon. The Nyenrode modules take place over three full days on Monday, Tuesday and Wednesdays. The module abroad comprises three to five day visits to renowned sports universities and the head offices of international sports organizations.

The Sports Leadership Program contains these subjects (among others):

  • Introduction to Leadership Journey.
  • Sports Marketing and Product Development, Oregon Study Trip.
  • Creating High Performance Environment & Managing Performance.
  • Social Impact through Sports.
  • Governance and Administration (Finance and Legal).
  • Technology in Sports.
  • Sports Leadership and Organizational Development.

  • And throughout all these: your Personal Leadership Development Journey.

Did you know

This curriculum has been designed to enable you to combine your studies with a busy job in the world of top sports. Should you be unable to attend one of the modules or classes, all content will be provided to you via our digital classroom environment. Additionally, you will be invited to attend any missed classes during the next installment of the Program.



For whom?

The Sports Leadership Program has been specifically designed for talented and ambitious sports coaches and managers, as well as entrepreneurs with a passion for sports. We feel diversity creates the ideal environment for growth. With this in mind, we aim to create a group of students from a variety of backgrounds and with a range of experiences and dreams.

Suitable candidates for this program are: national team managers, Olympic coaches, top sports managers, business executives, technical managers, and entrepreneurs and sports managers that look to exchange ideas, knowledge and experiences.


The Sports Leadership Program has been specifically designed for talented and ambitious coaches and managers working in top sports environments. Because of this, there is a strict selection process, enabling us to deliver the highest quality and maximum personal development.

You can apply for the Sports Leadership Program by filling in the registration form and sending it to

Any further questions? Janneke van Klei is happy to help! Call +31 346 295 403 or send an email to



What are the costs?

Your investment for the Sports Leadership Program is € 18,500 (excluding VAT) and may be spread over two fiscal years. The fee includes overnight stays as well as breakfast, lunch and dinner during campus days at Nyenrode and our partner universities. It excludes travel costs.

Will your employer pick up the bill? Please indicate so on your registration form, stating your employer's project or order number (when applicable).