Marketeer (International Markets)

The challenge

Are you a strategic and hands-on marketeer with a global mindset?

Nyenrode Business Universiteit is looking for an experienced and driven Marketeer (International Markets) to enhance our international brand visibility and generate high-quality leads for our international degree programs. You will play a key role in shaping and executing our international marketing strategy for the following programs:

Bachelor of Science in Business Administration
Full-time MSc in Management
Impact MBA

What will you do?

As Marketeer (International Markets), you will:

Develop and implement a comprehensive international marketing and recruitment plan in close cooperation with our product marketers.
Create and manage campaigns to increase brand awareness and student recruitment in key international markets.
Advise internal stakeholders and management on international positioning, strategy, and execution.
Collaborate with international recruitment and marketing agencies, external partners, and business schools.
Coordinate partner marketing and recruitment efforts, including international events and fairs.
Strengthen and support our internationalization efforts across the university.
Contribute to our rankings strategy by positioning the MBA program internationally.
Maintain and grow relationships with international institutions and partners.
Continuously evaluate results and optimize marketing activities based on data insights.

Who are we?

Nyenrode Business Universiteit offers a combination of sound theoretical framework, practical relevance, and personal development. Thanks to this combination, Nyenrode develops sustainable added value for companies and for society. Nyenrode is a small-scale private university, founded in 1946 for and by business, with an international orientation. Nyenrode offers degree and executive education programs in business, management, accountancy, and controlling, and conducts research in these disciplines. The mission of Nyenrode is: ‘Serving society by shaping responsible leaders.’ Central to everything we do are our core values of Leadership, Entrepreneurship and Stewardship. Do you recognize yourself in these core values? The university is located in Breukelen, Amsterdam and The Hague (WTC).

Who are we looking for?

You have:

A minimum of 5 years of experience in a similar (international) marketing role.
A bachelor’s or master’s degree in marketing, communications, business, or a related field.
Strong communication and stakeholder management skills.
Experience with international marketing strategy and campaign execution.
The ability to work both strategically and hands-on, switching easily between planning and execution.
Affinity with international student audiences and a genuine interest in people and cultures.
A structured and organized working style.
A proactive mindset and the ability to spot and seize new marketing opportunities.

You are:

Open-minded, culturally sensitive, and adaptable in your communication style.
Collaborative and enthusiastic about working in multidisciplinary and international teams.
Service-oriented and aware of the challenges international students face when choosing to study in the Netherlands.

What do we have to offer?

Nyenrode is a knowledge institute that is characterized by a personal, informal atmosphere and a professional approach. Result-oriented work methods and attention to personal development go hand in hand; for instance, you can participate in exclusive seminars and lunch classes. Nyenrode has a dynamic work environment in which you are given a lot of responsibility and the opportunity to contribute to objectives in your own way.

A gross salary between €3.241, - and €5.050, - depending on your seniority and work experience, in the case of fulltime employment (scale 10)
30 vacation days (with the possibility of an additional five)
Fixed 5,1 % end of year bonus
Flexible end-of-year bonus, up to 4,5%
Allowance of € 850 to be spent with Coolblue to facilitate a home office
Reimbursements for internet and working from home costs, travel allowance
Pension scheme through ABP

Interested?

We would love to hear from you! Please apply through our website. Should you have questions regarding this vacancy, please contact Kaoutar Galama: K.Galama@nyenrode.nl

Please note: For this position, it is important that you reside in the Netherlands. We do not facilitate relocation or visa applications for this role.

Nyenrode Business University’s ambition is to create an inclusive working environment where everybody feels involved, valued and recognized. In addition to your talent, experience and motivation, the specific aspects of your identity enriches our organization in various ways. Talent as basis, diversity as power.