On Friday, March 20, 2020, I defended my thesis to complete the Executive MBA program at Nyenrode (EMBA16: 2018-2020). What should have been the highlight became somewhat of an anti-climax.
Crisis management is essentially about limiting negative impact and maintaining trust. For many leaders, this turns out to be a challenge during crises.
Will the corona pandemic lead to an economic and social crisis rivaling to the Great Depression of the 1930s? What can organizations and, especially the CEOs, do about this? The outlook is bleak.
There is a common goal which is namely to "defeat" the common enemy the coronavirus and all its imminent consequences. We can only do this together. Within logistics, supply chain and international trade, we have long known what this looks like but now we must come together and act.