Now that the modern business world is becoming increasingly complex for sales representatives and sales managers, it's time for a new strategy. With consolidated customer data and a successful CI (Customer Intelligence) strategy, sales representatives can establish a closer connection with the customer in order to increase sales revenue. CI has quickly risen to prominence, and sales departments should adapt accordingly. This is one of the conclusions reached by Konstantinos Rigopoulos in his dissertation titled "Customer Intelligence and its Effect on Buyer-Seller Relationships in Business Markets", for which he will receive his doctorate from Nyenrode Business Universiteit on September 17 2018.
Prof. Ruud Wetzels has been appointed as a professor at Nyenrode Business Universiteit as of 1 July to hold the chair in Data Science. In this chair, Wetzels will be conducting research focused on applications of Artificial Intelligence (AI), mathematics and statistics in the business world.
The turmoil surrounding the economic situation in Italy has returned in recent weeks. Based on inflation expectations, however, Italian consumers intend to remain in the eurozone. Inflation expectations would indeed rise if the country were to leave the eurozone, though the findings show that inflation expectations actually fall during times of concern over the eurozone’s future. This points to an internal adjustment mechanism within the eurozone. This is one of the conclusions reached by Beau Soederhuizen in his dissertation titled “Empirical studies on (un)conventional policies and macroeconomic adjustment during the crisis”, for which he will receive his doctorate from Nyenrode Business Universiteit on 11 June 2018. At age 26, Soederhuizen is the youngest person ever to earn a PhD from the university.
As a part of Nyenrode Corporate Governance Institutes strategic focus on 'Making Markets Fit for Purpose', Nyenrode Business Universiteit and NewForesight Consultancy facilitated an author workshop to write a book on 'Changing the Game: How to Achieve Sustainable Market Transformation'.
While larger listed companies are increasingly introducing an Internal Audit Function (IAF), this position rarely exists within smaller listed companies. The main reason cited is that these firms believe they are too small for such a role. This is one of the conclusions of the Internal Audit Monitor 2017 study carried out by FSV Risk Advisory on behalf of the Stichting Vaktechnisch Onderzoek IIA in collaboration with Nyenrode Business Universiteit.
Measures regarding compensation incentives for auditors have a different effect on their judgment and decision-making. This effect depends on factors such as various personality traits. This is one of the conclusions reached by Herman van Brenk in his dissertation titled “Compensation Incentives and Personality Traits: Three studies on their Joint Effects on Auditor Judgment and Decision Making”, for which he received his doctorate from Nyenrode Business Universiteit on Wednesday 6th of December.
The outcomes of research on innovation in family businesses debunk the myth that family businesses are not innovative. This is according to the research report by Prof. Dr. Roberto Flören, professor of family businesses at Nyenrode Business Universiteit, in collaboration with ING and NPM Capital. Family business owners are more supportive of innovation policy than owners of non-family businesses. At the same time, the study shows that when more financial resources are available, nearly one-third of family businesses will be more innovative. Family businesses are therefore on par with other types of businesses when it comes to innovation.