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Nyenrode AH Customer intelligence: the life of a salesperson is about to change

Customer intelligence: the life of a salesperson is about to change

Research |  September 17 2018
Now that the modern business world is becoming increasingly complex for sales representatives and sales managers, it's time for a new strategy. With consolidated customer data and a successful CI (Customer Intelligence) strategy, sales representatives can establish a closer connection with the customer in order to increase sales revenue. CI has quickly risen to prominence, and sales departments should adapt accordingly. This is one of the conclusions reached by Konstantinos Rigopoulos in his dissertation titled "Customer Intelligence and its Effect on Buyer-Seller Relationships in Business Markets", for which he will receive his doctorate from Nyenrode Business Universiteit on September 17 2018.
DSC_0149 International importance of Data Science on the rise

International importance of Data Science on the rise

Research |  July 2 2018
Prof. Ruud Wetzels has been appointed as a professor at Nyenrode Business Universiteit as of 1 July to hold the chair in Data Science. In this chair, Wetzels will be conducting research focused on applications of Artificial Intelligence (AI), mathematics and statistics in the business world.
Promotie Beau Soederhuizen met paranimfen Study on the impact of policy measures on the economy

Study on the impact of policy measures on the economy

Research |  June 11 2018
The turmoil surrounding the economic situation in Italy has returned in recent weeks. Based on inflation expectations, however, Italian consumers intend to remain in the eurozone. Inflation expectations would indeed rise if the country were to leave the eurozone, though the findings show that inflation expectations actually fall during times of concern over the eurozone’s future. This points to an internal adjustment mechanism within the eurozone. This is one of the conclusions reached by Beau Soederhuizen in his dissertation titled “Empirical studies on (un)conventional policies and macroeconomic adjustment during the crisis”, for which he will receive his doctorate from Nyenrode Business Universiteit on 11 June 2018. At age 26, Soederhuizen is the youngest person ever to earn a PhD from the university.
Marlies de Vries Professional skepticism of young accountants under pressure

Professional skepticism of young accountants under pressure

Research |  May 16 2018
Young professionals within the accountancy sector experience high levels of work pressure, which compromises their professional skepticism and thus the quality of their work.
books-in-grass-optie2 Launch of a book writing process on Changing the Game

Launch of a book writing process on Changing the Game

Research |  March 29 2018
As a part of Nyenrode Corporate Governance Institutes strategic focus on 'Making Markets Fit for Purpose', Nyenrode Business Universiteit and NewForesight Consultancy facilitated an author workshop to write a book on 'Changing the Game: How to Achieve Sustainable Market Transformation'.
Bogtstra & Renes Lack of Internal Audit Function an underlying risk

Lack of Internal Audit Function an underlying risk

Research |  January 16 2018
While larger listed companies are increasingly introducing an Internal Audit Function (IAF), this position rarely exists within smaller listed companies. The main reason cited is that these firms believe they are too small for such a role. This is one of the conclusions of the Internal Audit Monitor 2017 study carried out by FSV Risk Advisory on behalf of the Stichting Vaktechnisch Onderzoek IIA in collaboration with Nyenrode Business Universiteit.
Promotie Herman van Brenk Quality bonuses have a counterproductive effect for majority of auditors

Quality bonuses have a counterproductive effect for majority of auditors

Research |  December 6 2017
Measures regarding compensation incentives for auditors have a different effect on their judgment and decision-making. This effect depends on factors such as various personality traits. This is one of the conclusions reached by Herman van Brenk in his dissertation titled “Compensation Incentives and Personality Traits: Three studies on their Joint Effects on Auditor Judgment and Decision Making”, for which he received his doctorate from Nyenrode Business Universiteit on Wednesday 6th of December.
Laan bomen Innovative strength of family businesses has great potential

Innovative strength of family businesses has great potential

Research |  November 1 2017
The outcomes of research on innovation in family businesses debunk the myth that family businesses are not innovative. This is according to the research report by Prof. Dr. Roberto Flören, professor of family businesses at Nyenrode Business Universiteit, in collaboration with ING and NPM Capital. Family business owners are more supportive of innovation policy than owners of non-family businesses. At the same time, the study shows that when more financial resources are available, nearly one-third of family businesses will be more innovative. Family businesses are therefore on par with other types of businesses when it comes to innovation.

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Junia Floor

Communications Advisor

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