When it comes to making choices, it's a real pickle. This pretty much sums up the biggest challenges for financial professionals aiming to steer towards integrated value. Surprisingly, the oft-cited issue of data availability isn't the main hurdle for these individuals. The real challenge lies in decision-making.

Yes, sustainability is high on the agenda of most managers and directors. But how serious and concrete is it? By expressing social and ecological issues financially, their size and importance become more visible and they can become central to the business strategy.