News

Marjolein Bakker Disruptive innovations in a sustainable world

Disruptive innovations in a sustainable world

Community |  May 2 2019
Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
Nyenrode Breakfast Session 9 april 2019 Hero image Responsible leadership comes from the heart

Responsible leadership comes from the heart

Community |  April 26 2019
On April 9 2019, Nyenrode Amsterdam welcomed change manager Sherida Tdlohreg, Founder of TransActory and Nyenrode MSc & MBA Alumna to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.
goede Serious games and entrepreneurship with social impact

Serious games and entrepreneurship with social impact

Community |  April 17 2019
Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.
Claim your chair on Nyenrode - Marguerite Soeteman-Reijnen - interview ‘I think it is important that education is accessible to everyone’

‘I think it is important that education is accessible to everyone’

Community |  April 17 2019
‘Nyenrode has been formative for the rest of my life. That is why I think it is important to give something back.’ Alumna Marguerite Soeteman-Reijnen claimed a chair on Nyenrode.
JohnMolsonCase Competing in the John Molson Case Competition #lifeasanyenrodian

Competing in the John Molson Case Competition #lifeasanyenrodian

Community |  April 3 2019
At the beginning of this year, four of our Full-time Master in Management students traveled to Montreal to compete in the John Molson Case Competition, a prestigious case competition for MBA and Master students. One of the participants, Asiya Suleimanova, shares her experiences with us.
Afscheid Prof. dr. H.P.A.J. Langendijk CSF190084-437 Let umbrella organizations appoint and pay auditors

Let umbrella organizations appoint and pay auditors

About Nyenrode |  March 29 2019
On March 29, 2019, Prof Dr Henk Langendijk said goodbye as a professor at Nyenrode Business University. In Nyenrode’s Pfizer room, he delivered his farewell speech titled: ‘The (un)true and fair view of the annual financial statements and the position of the auditor.’ His most important advice is to have auditors appointed and paid by umbrella organizations in order to create more impartiality.
SNF - 2018 - portret Elyas Razawi_verkleind ‘My mother’s biggest dream was for me to go to university’

‘My mother’s biggest dream was for me to go to university’

Community |  March 18 2019
Scholarship student Elyas Razawi on the journey that led him to Nyenrode: ‘When I was little, I was determined to be the smartest one in the class.’
Tony Chocolonely After Work Session Doing business without losing ethics

Doing business without losing ethics

Community |  March 11 2019
How can a brand create awareness, set an example and inspire others at the same time? Students and staff at Nyenrode Business University learned the answer to this question and many more during an after-work session on March 7, 2019. Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely, was the keynote speaker.

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