Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
On 31 May 2018, Nyenrode in close cooperation with the American Friends of Nyenrode hosted an Alumni Event on Manhattan aimed at bringing students, faculty and staff in contact with Nyenrode alumni living and working in New York.
Last May, a group of Full-time MSc in Management students represented Nyenrode in the annual Universiteitsstrijd (University Battle) Dorus Manders, Janneke Klip, Hans Hilberdink and Maxim Mommers share their experience.