“Alumni represent a strong element of the Nyenrode Experience”
“Alumni represent a strong element of the Nyenrode Experience”
“I was captivated by the idea of claiming a chair. As an alumnus, you will be visibly connected to Nyenrode. I like giving back. A fun way of remaining connected,” alumnus Thomas Stassen said.
“For a Nyenrodean you go the extra mile”
“For a Nyenrodean you go the extra mile”
What are the foundations of a successful career? Nyenrodian Han Knooren has invested a lot in young leaders at his company. “I cannot help but share practical life lessons.”
‘Nyenrode feels as if it is an additional family.’
‘Nyenrode feels as if it is an additional family.’
Nyenrode Alumna Gayle included the Nyenrode Fund in her will. ‘When you have died, you cannot spend your money anymore anyway and this way, I can still make an impact.’
Disruptive innovations in a sustainable world
Disruptive innovations in a sustainable world
Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
Serious games and entrepreneurship with social impact
Serious games and entrepreneurship with social impact
Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.
‘I think it is important that education is accessible to everyone’
‘I think it is important that education is accessible to everyone’
‘Nyenrode has been formative for the rest of my life. That is why I think it is important to give something back.’ Alumna Marguerite Soeteman-Reijnen claimed a chair on Nyenrode.
Doing business without losing ethics
Doing business without losing ethics
How can a brand create awareness, set an example and inspire others at the same time? Students and staff at Nyenrode Business University learned the answer to this question and many more during an after-work session on March 7, 2019. Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely, was the keynote speaker.
Exploring action research – real actions with real people, on real issues
Exploring action research – real actions with real people, on real issues
How do we contribute to organizational change and learning in a more sustainable way that is compatible with the current challenges we face? Jeanine Jansen and Jessica Peters explored this and other questions during the first-ever Action Research PhD course at Nyenrode.
