In today’s highly dynamic business environment, small and medium-sized enterprises (SMEs) adopting Lean need to do more than merely reducing waste in their processes. To achieve sustainable competitiveness, they need to develop an in-depth understanding of what their customers truly value and to broaden their value creation focus from internal processes to their value network. This is one of the conclusions that Erdogan Gülyaz has reached in his dissertation titled “Extending Lean Framework Beyond Conventional Boundaries: Exploring Value Creation and Appropriation in SMEs and Services”, with which he got his doctoral promotion on Thursday July 13th at Nyenrode Business Universiteit.
Egor Fiodarau reflects on his first year as a Bachelor of Science in Business Administration student before going home for the summer break. ''The year has come to an end. Assignments are done, exams are finished. Good weather and a good feeling - vacation. Yet, I am sad that I have to leave for a month or so. I will miss this place.
From June 2nd until June 4th, Nyenrode held its second International Business Game for the full-time MBA program. This time in cooperation with the Dutch company Inzentiz. During this three day event, potential students from different countries not only participated in an intensive real-life business case, but also attended an interactive Strategic Finance lecture by Prof. Dr. Dennis Vink.