As of September 1st, Prof. Bas Hillebrand has been named professor by special appointment to hold the chair in “Innovations in Tourism”. Travel industry organization ANVR will hereby team up with Nyenrode Business Universiteit for a period of five years. In this chair, Hillebrand will carry out research with a focus on marketing and innovation in the travel sector. Rapid digital developments and critical consumers have turned the travel sector into a dynamic industry in which ANVR and Nyenrode see ample opportunity for research into innovation.
In today’s highly dynamic business environment, small and medium-sized enterprises (SMEs) adopting Lean need to do more than merely reducing waste in their processes. To achieve sustainable competitiveness, they need to develop an in-depth understanding of what their customers truly value and to broaden their value creation focus from internal processes to their value network. This is one of the conclusions that Erdogan Gülyaz has reached in his dissertation titled “Extending Lean Framework Beyond Conventional Boundaries: Exploring Value Creation and Appropriation in SMEs and Services”, with which he got his doctoral promotion on Thursday July 13th at Nyenrode Business Universiteit.
Egor Fiodarau reflects on his first year as a Bachelor of Science in Business Administration student before going home for the summer break. ''The year has come to an end. Assignments are done, exams are finished. Good weather and a good feeling - vacation. Yet, I am sad that I have to leave for a month or so. I will miss this place.