News

Nyenrode Alumna Gayle included the Nyenrode Fund in her will. ‘When you have died, you cannot spend your money anymore anyway and this way, I can still make an impact.’

Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”

Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.

‘Nyenrode has been formative for the rest of my life. That is why I think it is important to give something back.’ Alumna Marguerite Soeteman-Reijnen claimed a chair on Nyenrode.

The Nyenrode Fund will receive € 110,181.10 from the Province of Utrecht for the restoration of the garden wall and kitchen garden of the monumental Vegetable Garden complex at the estate.

Scholarship student Darren Aletoe: “I thought I knew myself pretty well, but through my time at Nyenrode I’ve discovered where I still have room for improvement.”

Rosa worked hard to build a successful career within medical science. Though, in the summer of 2018 she decided to change course, trading an academic hospital setting for a full-time MBA at Nyenrode in Amsterdam. Rosa: ‘I would rather create the protocols than implement them.’

After 17 years, the Nijenrode Rooster is back on the castle square, thanks to financial contributions from NOIB 1968 alumni and the work of the Nyenrode Fund.