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Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”

On April 9 2019, Nyenrode Amsterdam welcomed change manager Sherida Tdlohreg, Founder of TransActory and Nyenrode MSc & MBA Alumna to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.

Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.

‘Nyenrode has been formative for the rest of my life. That is why I think it is important to give something back.’ Alumna Marguerite Soeteman-Reijnen claimed a chair on Nyenrode.

On January 22, Nyenrode Amsterdam welcomed tech entrepreneur Adriaan Rijkens, Co-Founder & CTO of Warp and Nyenrode MSc Alumnus to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.

On November 13, Nyenrode Amsterdam welcomed Camille van Gestel, Co-Founder of WakaWaka and Nyenrode BBA Alumnus to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.

Rosa worked hard to build a successful career within medical science. Though, in the summer of 2018 she decided to change course, trading an academic hospital setting for a full-time MBA at Nyenrode in Amsterdam. Rosa: ‘I would rather create the protocols than implement them.’

After 17 years, the Nijenrode Rooster is back on the castle square, thanks to financial contributions from NOIB 1968 alumni and the work of the Nyenrode Fund.